Heineken, Neil Patrick Harris And Tribeca Film Festival Want You to “Swim In the River”August 7, 2017
By Jake Anderson, Account Director
There’s no one way to experience New York City. Whether you prefer meandering through Central Park, exploring world-class museums, catching a Broadway show, edging your way through the sea of Times Square tourists, shopping your favorite SoHo boutique, snagging a slice of pizza or savoring a Michelin-starred tasting menu, the possibilities are endless.
But have you ever considered swimming in the city that never sleeps?
Probably not, and for good reason. Each year, an estimated 27 billion gallons of raw sewage flows into the rivers surrounding New York. Not exactly an enticing place to take a dip. But there’s a plan to help reclaim New York’s rivers – and Fast Horse client Heineken is helping bring that plan closer to reality.
The Cities Project by Heineken has supported ideas for making great U.S. cities even greater. For example, it’s helping bring back the iconic Miami Marine Stadium, and the program recently raised more than $400,000 for innovative urban projects across the country, rewarding donors with Bruno Mars tickets.
Now, The Cities Project has set its sights on + POOL, an ambitious plan to developing a water-filtering, floating swimming pool in New York’s East River. + POOL will filter out contaminants, cleaning up to a half-million gallons of water each day to create swimmable water in the first-of-its-kind floating pool.
To support the initiative, Heineken partnered with team behind the Tribeca Film Festival to create a short documentary film called Floating an Idea: The + POOL Story. It is narrated by Neil Patrick Harris and tells the story of New York’s rivers and how + POOL is poised to change the way people interact with the rivers surrounding the city. The film also encourages people to visit SwimInTheRiver.com, where you can sign a free pledge to swim in + POOL when it’s complete. If 100,000 people sign the pledge, Heineken will give + POOL $100,000.
You can view the film, which recently debuted at a premiere party on New York’s Pier 15, below:
Want to help make + POOL a reality? Go to SwimInTheRiver.com and sign the free pledge today.