Dude, It’s My #FirstReal!October 15, 2014
By Dave Fransen, VP Account Services
Last week I celebrated yet another birthday. Well, “celebrated” is a strong word — let’s say I recognized that one more year is in the rear-view mirror. At 41, I don’t love my birthday like I once did, and this one was particularly uninspired. But I did receive one gift that made me smile.
I came home from work the evening before the big day and discovered a small package in my mailbox. Something about it was odd. It was dark in my house, so I couldn’t quite make it out, but I knew I hadn’t ordered anything. After fumbling with an arm full of mail and tripping over an excited dog, I managed to get the package to the kitchen counter, flipped on a light and discovered that this was a birthday gift from Gillette.
But this was not just any birthday gift. Upon further inspection, I came to realize that Gillette thought – for what reason I have no idea – that I had finally reached legal manhood. This gift was my #FirstReal razor for my 18th birthday!
Now, clearly they were off by 23 years, but who’s complaining (or counting)? Razors aren’t cheap, so I’m thrilled with my new Gillette Fusion Proglide.
Now, of course this gift comes with some unspoken strings attached. It felt like the #FirstReal hashtag implied I should do something in return, right? I’m sure the company wants me to tell all my millennial friends about it.
So I tweeted. Seemed like it was the least I could do.
The 95 followers of a middle-aged guy probably aren’t what Gillette was hoping for, but I did my best. Thanks, Gillette! Very nice of you to make me feel young, even if it was only a mistake.