No More Ice PrincessesJanuary 24, 2014
By Allison Checco, VP Account Services
It’s Disney’s new hit movie, and I have to admit: Before we saw the movie, I thought it was the old familiar girl-meets-boy, girl-loses-boy, girl-and-boy-get-together-and-fall-in-love tale. You know… the classic storyline. Boy, was I wrong!
“Frozen” features two sisters and a storyline that focuses on the power of love between the two of them versus fawning over some guy. I was so happy to see something like this, something that celebrated the bond of sisterhood, the love of family and the strength of two women.
But why didn’t Disney highlight those points when marketing to the masses?
As a mother of two girls, I want my kids to see more examples of strong and kindhearted women in entertainment and the media. I want them to feel that sisterly bond between one another and with the girls with whom they form friendships throughout their lives.
Too often we see images of girls pitted against one another instead of supporting each other, and like it or not, those images set a precedent when our kids go to daycare or to school.
I hope “Frozen,” and more importantly the appearance of strong women in popular media, becomes the rule rather than the exception. I hope companies like Disney develop more films and content like Frozen…but I also hope they learn to market them for what they are rather than sinking to the lowest common denominator. Because everyone could use another heroine.