Orange Has Always Been The New BlackOctober 22, 2013
By Joanne Grobe,
For nearly 20 years, orange has been my go to color. The color that I always know I can make work as a designer. It genuinely makes me happy. Clients and friends have come to expect it. Wait for it… the orange concept.
I am not exactly sure the moment it happened, but the color orange has become the essence of my personal brand. I have a lot of orange things: clothes, accessories, knee socks, basketball tube socks… the list goes on and on. My hair is actually red, but everyone comments on the fact that I even have orange hair.
I have never had my colors done. You know, where they tell you if you are spring, summer, fall or winter. Although I know I am fall, I strongly believe there is an orange in every season. That is essential when creating the essence of your brand. Do I sound a wee bit too serious? Probably. But, then not at all. Orange is always fresh and light, happy and creative. It just is.
As Pantone celebrates its 50th anniversary of color, they reflect back to each decade. Ah ha! I fall into the ’70s and that is my palette. I was born into the fall palette to return to the earth with my beloved rust (orange). And, the year I graduated from high school introduces firecracker to the mix. It all makes sense now.
I haven’t yet seen “Orange Is the New Black,” so I looked it up. It revolves around a woman from Connecticut living in New York City who is sentenced to 15 months in a women’s federal prison in Litchfield, N.Y., for transporting a suitcase full of drug money for an international drug smuggler and Chapman’s former lover. The offense occurred 10 years prior to the start of the series, and in that time Chapman had moved on to a quiet law-abiding life among New York’s upper middle class.
This show sounds interesting. I keep hearing I will love it, but I wonder… if I will like how they wear their orange…?