Marketing The Monthly VisitorJuly 30, 2013
By Allison Checco, VP Account Services
Menstruation has always been an awkward topic in society and I’m not sure why. It’s a normal bodily function that every woman deals with.
But for some reason or another, when your “monthly visitor” arrives, it’s accompanied by some level of shame. We use code words. Tampons are hidden up shirt sleeves. Clothes are worn a little looser, and heaven forbid you’re even the slightest bit cranky.
To the men still reading this and feeling embarrassed, get over it. To the woman, get ready because I’m about to introduce you a new company designed to make “that time of the month” a little bit better.
HelloFlo.com is an online system that delivers customized solutions to manage your period. Yes, that’s right. No more “whoops, what’s happening?” moments. No more emergency runs to the drug store. No more guessing when “”she” will arrive. HelloFlo.com delivers tampons and feminine supplies right to your door each month – customized to your body, your preference and your cycle. They even throw in a little candy as a stereotypical nod to the ideas that we all crave sweets during that time. Pretty funny!
I don’t expect HelloFlo.com to change millions of women’s lives, but it certainly brings some welcome convenience and personalization to the feminine product market. And needless to say, Hello Flo adds some much-needed levity to the topic. It’s a new, but very appreciated, approach to this hush–hush topic.
Take a look at the introductory video. It’s already made the rounds at Fast Horse, causing the girls to laugh out loud and the guys to giggle nervously. Enjoy!