Discover The Refined Beauty Behind ‘Harry Potter’September 19, 2012
By Jenny Zanatta,
It’s no secret that I have been a “Harry Potter” fan for a very long time. I grew up reading the books, and fell into that lucky generation that aged along with Harry, Ron, and Hermione. I fell in love with the world the J.K. Rowling created, the characters she developed, and the story of strength and friendship.
I’ve always been a very visual person, even as a child, and was thrilled that the books were being developed into movies. As each movie was released, I couldn’t wait to see how they visually represented different pieces of the “Harry Potter” world. One thing that particularly caught my eye, was the creative liberty they took with the layouts of the Daily Prophet. What could seem, to some, as such a small prop, the layout of the wizard paper really made the world feel real to me. It was a creation all its own, bizarre and something I had never seen before, but at the same time felt so logical. I eventually found myself anxious to see what the cover of “Advanced Potion Making” would look like, or how they would execute the Half Blood Prince’s handwriting. Someone was responsible for making those design decisions, and to me they were as important to the movies as what parts they left in or out from the books.
After many searches in the past, I have finally found the masterminds behind these amazing designs: Miraphora Mina and Eduardo Lima. Lima was introduced to Mina just as she was signing on for a short stint as the designer for “some movie with wizards.” As fate would have it, this turned into a 10-year endeavor, sitting across from each other and creating beautiful pieces of a world that has touched so many.
Mina and Lima went on to form MinaLima, a design firm in London, where they have created designs for many notable movies and books. Soon after, they helped co-create Woop Studios, “where [they] go to really have fun.” And most recently, they launched The Printorium — the most magnificent place on the internet, that blends two of the most influential things in my life: graphic design and “Harry Potter.”
The Printorium was created for fans who have grown up with Harry Potter, and “brings their nostalgia of Harry Potter to the next stage of their lives … something more than merchandise they would have wanted when they were kids, something they can live with.”
At The Printorium, they release limited editions of high quality prints from the movies — front pages of the Daily Prophet, posters from the Quidditch World Cup, and the front of the Marauder’s Map, for example.
Mina and Lima’s idea to release such refined and meaningful pieces from the “Harry Potter” world was simply brilliant. I’m a 23-year-old woman, and I’ve always wanted something more mature to express my admiration for the books that speak to so many generations. Now, I just have to keep telling myself that I can’t afford to spend an entire month’s rent on one poster!
While pricey, these are high-quality art prints of beautiful pieces produced by the designers themselves — not some merchandised, factory duplicate shipped through a middle man. The premium collection has hand embellished gold leaf accents, and is signed personally by Mina and Lima, with limited runs of only 250 each. Needless to say, there is quite the graphic-designer-meets-Harry-Potter geek-out going on over here!