New For iPad: A Netflix-Style App For MagazinesJuly 11, 2012
By Cydney Strommen, Account Director
We read a lot of magazines in our household, including GQ, Vogue, Elle, Dwell, US Weekly (secret’s out, my dear!) and now every bridal magazine under the sun. At one point last year, we couldn’t even keep up with the number of magazines being delivered to our house each month.
It goes without saying that we spend a small fortune on magazines each year. To avoid the situation I mentioned above, where we had too many magazines being delivered each month, we thought it would be smart not to renew a lot of our subscriptions, and just purchase them off newsstands when we found their contents interesting. BIG mistake. Do you know how expensive a single issue of US Weekly is? $3.99! GQ? $4.99!
Enter Next Issue Media. The company, a joint venture formed by five of the largest U.S.-based publishers, offers the Next Issue App for iPad and Android. Very similar to the Netflix-style subscription model, the app offers unlimited access to its entire catalog of magazines. It’s $9.99 per month to access monthly magazines or $14.99 per month to get monthly and weekly publications.
The great news is that we’re not talking second-tier titles here; we’re talking Esquire, Glamour, GQ, The New Yorker, Vogue, Bon Appetit, and the list goes on, to the tune of 39 current “premium” titles. This is definitely the cheapest way to enjoy your favorite magazines (an annual subscription to the GQ iPad app is $19.99 alone), and, from those who have tried it, you’re not missing out on any slick features by using the generic interface (vs. an app made specifically for one title).
Also, Next Issue does offer one-off issues and subscriptions to individual titles. However, you’re not going to save any money through this method – the cost for the July issue of GQ on the app is exactly the same cost as the hard-copy version ($4.99).
If you’re as curious as I am, you’ll appreciate that the Next Issue App, which launched for iPad just this week, features a 30-day free trial. If I can get comfortable reading my favorite magazines on this app, I may have finally found a way to save money in this world.