Fast Horse And Coke Zero Make Everyone A Maxim Party VIPFebruary 6, 2012
By Allison Checco, VP Account Services
Fast Horse ponies were in Indianapolis over the weekend to help Coke Zero make the most of its Maxim Party sponsorship.
We had VIP access to one of the premiere Super Bowl shindigs. But we know not everyone could get in, so we created a program that gave everyday fans inside access to the hottest party in town.
Green Bay Packers receiver Greg Jennings, a Coke Zero spokesman, served as our on-the-ground correspondent, giving people real-time updates through Coke Zero’s twitter account. He helped promote the program beforehand through his personal Twitter account and with a satellite media tour. Coke Zero also pushed messages through its Facebook and Twitter, creating a lot of buzz before the evening’s festivities.
The evening was full of excitement, including a surprise performance from Ludacris on the Coke Zero Countdown stage. And it was all captured on Twitter for fans to see around the globe.
Adding to the experience, we also created more robust videos of Jennings’s interviews with Luda, The Roots, predictions from athletes walking the red carpet and behind-the-scenes footage of the party that ran yesterday on Coke Zero’s Facebook page and continue through today.
Check out some of our photos from the festivities. It’s a hard job folks, but someone has to do it.