The announcement is a big one for Fast Horse: We’ve been named a finalist in three categories for the 2011 Silver Anvil awards. These are the Oscars of the public relations industry — and plenty of top agencies from around the country apply.
The Public Relations Society of America has been naming Silver Anvil winners for more than 60 years. Here’s how the organization describes the honor:
The Silver Anvil, symbolizing the forging of public opinion, is awarded annually to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
The public relations profession’s most prestigious honor, the Silver Anvil Award acknowledges the very highest level of achievement and is the established icon of the “best of the best” public relations practices.
So you can see why we’re excited. There were more than 800 entries this year and about 120 finalists.
Fast Horse made the grade in the professional services category, with an entry focused on marketing our own agency. The entry detailed all we do to tell our story and recruit top talent in creative ways, including the Idea Peepshow, our summer intern search, special events such as “Park(ing) Day” and The Fast Horse Experience on Facebook.
Our work on the Coca-Cola Expedition 206 campaign landed us finalist nods in global communications and reputation/brand management. We worked with Coke to send three young travelers to nearly 200 countries last year on a mission to explore what makes people happy. The campaign combined live events, consumer participation and social media tools to build brand loyalty among a specific audience on a global scale.
The winners in each category will be announced June 9 during the Silver Anvil Awards Ceremony at Equitable Tower in New York City. And that brings us to that random drawing. Jörg tossed everyone’s name into a giant beer mug and announced he’d pull out one name. The lucky Pony would get to accompany him to New York for the ceremony. The winner: John Reinan, shown here shortly after the drawing with a self-described “girly drink.”
So kudos to everyone at Fast Horse and here’s hoping we bring home some hardware in June.