Howard Stern: The New King Of New MediaFebruary 11, 2011
By Dave Fransen, VP Account Services
I love Howard Stern.
There. I admitted it. I’m a huge fan. I listen to him almost every day with delight. Judge me if you will. But more than simply being a fan, I am fascinated by the evolution of Howard Stern … from his days a nerdy DJ who moved from Detroit to DC to New York … to becoming the most powerful force in radio. Oh, and don’t forget this guy has had a No. 1 movie (“Private Parts”), a soundtrack that hit No. 1 on Billboard and a nightly show on E!
He spent about 25 years on terrestrial radio, but it’s the last five years that I think have been his best. He’s literally saved the satellite radio format (Sirius subscribers up from 600,000 to about 20 million!), and meanwhile created his own pay-per-view TV show (“Howard TV”).
Now, it’s his latest venture into technology and social media that’s most interesting. Late last year, Howard re-signed with Sirius XM for another five years (thankfully!). Shortly after, Sirius launched its own app for iPhone, Blackberry and Android, so the millions of us who previously could only enjoy him in our cars can now take him with us anywhere we go. Who could ask for more?
Well, if you asked for more Howard, now you can get more. He is officially the most exciting addition to the world of Twitter. Last week, Howard received his own verified account and already has amassed almost 200,000 followers. Not bad for just a few days’ work.
Howard is the self-dubbed “King of all Media.” As he becomes even more ubiquitous in the world of social media and mobile apps, that moniker has never been so true.